Flyers with a beat

Flyers isn’t a new concept. And it is a pretty boring task trying to fend off people who just have to to squeeze one in your hand while you are trying to exit the metro. Until today when i experienced a new and fun way for bringing attention to your event.

Standing in my own thoughts looking at that strange tram arriving (it was covered in posters) and then i could hear the music, bongo drums playing African beats.

Apparently there is an African music festival coming up here in Prague, and what a great way to market it. (At least it resulted in a blog entry and a link.) So they had rented a tram, covered it with posters and filled it up with drummers and people leaning out thru the windows giving away flyers to bystanders at the tram stops, and they even seemed to have fun. Something you cant say about the regulars handing out flyers outside metro stations.

For those interested the link on the flyer was: http://www.plesafrika.cz